Search Engine Optimisation

Greater Visiblity = More Enquiries

That’s what it boils down to. Our dedicated team of Search Engine Optimisation experts deliver an affordable and focused strategy to increased enquiries through your website. You’re not just ‘put into the system’ like we’ve seen all too often before.

We’re a small team, accountable for your success.

For instance; you might be selling Pet Supplies. Just imagine the increased enquiries generated with the results below.

Local Internet Searches. Nielsen // NetRatings survey results.

[Source: Greg Sterling of Search Engine Watch]

There were 2,866 survey respondents overall, 70% of which had used the Internet to search for a local business.

Local search query formulation:

• 51% used a general service term to search (“dentist”)
• 49% used a general service term and regional term (“dentist in Cleveland”)
• 23% used a specific business name (“Dr. Bob’s Dental”)
• 19% used a specific service term to search (“root canal”)

Search driving offline word-of-mouth

One of the most interesting findings of the Nielsen-WebVisible survey was that 54% of the respondents who’d conducted a local search within the past 90 days reported later referring a friend to a local business they discovered via search. Of the 54% making such a referral, this is how they did it:

• 59% verbally recommended the business
• 38% e-mailed a link to a friend
• 3% wrote a favorable review on a consumer website
• 1% other form of recommendation

Satisfaction levels high

Finally, among those who had conducted a search in the past 90 days:

• 89% of respondents found search to be “somewhat effective” or “very effective” to find local services in their area
• 8% were “neutral” about search’s effectiveness
• Only a tiny 3% said their experiences with local search were “somewhat ineffective” or “very ineffective”