If business has been a little slow and you’d like to promote more interest, why not reach out to your audience? Who knows? You may have exactly what they’re looking for without knowing it.
There’s a few simple techniques anyone with a little bit of internet-know-how can do to attract more visitors to your site and in turn, more business.
1. Write blog articles
If you don’t have some kind of blogging facility on your site it might pay to consider it as an option. Google likes sites that are kept up to date with fresh content.
Say you’re offering accommodation, maybe the place has had a facelift? Maybe the weather has been particularly good or perhaps a fluffy little lamb has just been born on the farm? Remember, there’s a reason your audience has engaged with you in the first place – offer them something of interest or value and they have a reason to re-engage.
2. Create a Facebook page
Social media has an exponential effect. Ask your Facebook friends to spread the word. Personal recommendations always hold much more weight than traditional advertising. Don’t be afraid to tell people how great you are and to ask nicely to tell their friends.
While this may seem obvious you’d be surprised how often people forget to put their website on their more traditional streams of advertising. At every opportunity remind people to visit your website. As long as it’s up to date with photos and all the right information, for them it’s like flicking through a glossy magazine.